BizTimes, a media outlet delivering analysis and insights for Wisconsin business leaders, has featured BoothCentral in their article “35 Wisconsin Startups to Watch in 2021.” The e-article praises BoothCentral for their ability to provide services to cater to the needs of event planners during the pandemic.

Matt Cordio, author of the BizTimes article and founder of Startup Milwaukee, writes, “The company made a successful pivot from developing software for in-person events to quickly launching a virtual events platform in light of the COVID-19 pandemic. So far the firm has hosted over 130 virtual events on the new platform, ranging from Cedarburg’s Strawberry Festival to Purdue’s Alumni Homecoming.”