Creating a Successful Hybrid Event

Creating a Successful Hybrid Event

Successful hybrid events adds virtual elements to your traditional in-person events. While hybrids may not be the go-to format you’re used to, you’ve likely already dabbled in some of the event technology that makes them work. Now it’s time to leverage those key...
Live Stream Ideas for Your Next Virtual Event

Live Stream Ideas for Your Next Virtual Event

Successful event planning takes meticulous care. It takes an organized mind, a stickler for the details. Someone who doesn’t cut corners, who dots the I’s and crosses the T’s — and then checks it all twice. But a truly magnificent event? That also takes a dash of...
How to Make a Virtual Event Successful

How to Make a Virtual Event Successful

You’re an event planner, right? Maybe you’re new to the gig, maybe you’ve been in it for decades, or maybe you’d consider it more of a hobby. In any case, now is the time to stop wondering, “are virtual events effective,” and start proving (to your boss, your future...
How do Virtual Events Work?

How do Virtual Events Work?

6 Fundamental Building Blocks for Success You can’t live life in 2020 without hearing about “virtual” alternatives – from school, to work, to exercise, church, birthday parties, and even doctor’s appointments. It’s become such a universal term, yet “virtual” is...
How to Make Money on Virtual Events

How to Make Money on Virtual Events

As with any job or business, you’re doing it first and foremost because of your passion for the industry (of course!) but – after that – you’re most definitely in it for the money. Whether you own your business or are an event promoter for a great...
7 Ps for a Successful Hybrid Event

7 Ps for a Successful Hybrid Event

There is a popular theoretical tool among marketers called the 7Ps Marketing Mix. It’s a set of key principles that together help businesses formulate and evaluate their marketing strategies, and it’s been adopted, adapted and trusted for the past 60 years. Ours has a...