Successful event planning takes meticulous care. It takes an organized mind, a stickler for the details. Someone who doesn’t cut corners, who dots the I’s and crosses the T’s — and then checks it all twice. But a truly magnificent event? That also takes a dash of...
You’re an event planner, right? Maybe you’re new to the gig, maybe you’ve been in it for decades, or maybe you’d consider it more of a hobby. In any case, now is the time to stop wondering, “are virtual events effective,” and start proving (to your boss, your future...
6 Fundamental Building Blocks for Success You can’t live life in 2020 without hearing about “virtual” alternatives – from school, to work, to exercise, church, birthday parties, and even doctor’s appointments. It’s become such a universal term, yet “virtual” is...
As with any job or business, you’re doing it first and foremost because of your passion for the industry (of course!) but – after that – you’re most definitely in it for the money. Whether you own your business or are an event promoter for a great...
There is a popular theoretical tool among marketers called the 7Ps Marketing Mix. It’s a set of key principles that together help businesses formulate and evaluate their marketing strategies, and it’s been adopted, adapted and trusted for the past 60 years. Ours has a...
Planning a hybrid event is like an insurance policy for your in-person event Lately, so many of our decisions are being made with a looming and disruptive uncertainty. The information we believe to be true today may be replaced with something entirely new tomorrow. So...
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