Five Ways to be a Successful Event/Trade Show Organizer

The immediacy of today’s culture places significant demands on managing your business. Here are a few ideas to consider when it comes to organizing your next event.

  1. Accurate and up-to-date website. Make sure information regarding your event is up to date and easy to find. No one has time to guess where to find out important information. The easier it is to navigate your site, the more likely you’ll have vendors and attendees participate in your event.
  2. Simplify your registration process. Vendors don’t want to be bogged down with confusing and cumbersome applications. It is best to have forms and applications that are electronic and keep track of calculations and totals. This type of application makes it easier for the vendors and organizers, especially when the application is submitted for approval. This is one of the best time saving tips for all involved in event organizing.
  3. Timely and important communication. The how and why of your communication demonstrates your ability to organize a successful event. The temptation comes when you are so familiar with the details of the event, that you fail to communicate well. Vendors will be more likely to continue to attend your event in the future when you communicate effectively.
  4. Pay attention to your audience. Know your audience in order to find simple and effective ways to draw them to your event. If people don’t know who your target audience is then those interested may not know whether or not your event is a good fit for them. When organizing an event, there is a tendency to want to do too much for the event and lose sight of what is trying to be accomplish. Find your niche and do it better than anyone else.
  5. The Gumby Effect. Flexibility and improvisation is the name of the game when it comes to organizing events. Changes will be made and circumstances will demand an instant change of direction. Don’t get stuck when a change in planning needs to happen; stay flexible. Keep a list of previous solutions to past problems and refer to them often in order to avoid making the same mistake twice.