Planning anything this year has felt a little frivolous. Will it happen? Won’t it? Is it safe? Will they show up? Is it a bad idea? It’s like we’re all watching a TV dating drama unfold, and we’re also one of the contestants. So if you’re planning an indoor, holiday...
For many across the U.S., communities are entering the final phases of reopening. Things certainly aren’t going back to “normal” – but elements of our once-social lives are starting to re-emerge. This is GREAT for the event industry. Many of you are...
As with any job or business, you’re doing it first and foremost because of your passion for the industry (of course!) but – after that – you’re most definitely in it for the money. Whether you own your business or are an event promoter for a great...
There is a popular theoretical tool among marketers called the 7Ps Marketing Mix. It’s a set of key principles that together help businesses formulate and evaluate their marketing strategies, and it’s been adopted, adapted and trusted for the past 60 years. Ours has a...
Planning a hybrid event is like an insurance policy for your in-person event Lately, so many of our decisions are being made with a looming and disruptive uncertainty. The information we believe to be true today may be replaced with something entirely new tomorrow. So...
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